5 Steps to Help you Sell your Luxury Home

Sell Your House Home Means Marketing Property

Part two of a two-part series

Although it’s difficult to quantify the definition of a luxury property, most buyers know one when they see it. The scale is grand. The location, ideal. The house, much more than a home. If you are looking to buy or sell a luxury home, you are in good company, as estate sales are hitting records across the country. For example, the number of California homes selling for $2 million or more reached an all-time high in 2013.

In our last blog post, we covered 10 Tips for Buying Luxury Property. This week, we will conclude our two-part series by focusing on how to sell a luxury home. Admittedly, the last several years have been volatile in terms of the housing market. However, one niche segment has remained fairly strong—the ultraluxury segment.

According to Business Insider writer, Abby Rogers, “While talking to realtors and industry insiders…we heard some great home-selling tales and got valuable tips about how to sell an astronomically-priced home.”

House and the keys with an empty thumb5 Luxury Home Selling Tips

  1. Show the Value – more important for a luxury property than for any other house, valuable assets should be showcased in a way that appeals to luxury buyers.
  2. Understand Buyers – while their market may have been the slowest to change, luxury buyers today understand how important it is to invest in the perfect property, not just for vacation or even full-time use, but for potential future investment.
  3. Reach Your Target Market – when you’re selling a modest home, it might suffice to list with a novice realtor whose ad campaign will focus strickly on the local market. But if you don’t want to waste time, and if you want to make sure you get the best available offer, work with an agency that offers global exposure. The Prime Team, for example, is a member of Leverage Global Partners. In addition to offering exceptional service and connectivity, Leverage differentiates itself from existing international luxury real estate associations by increasing the online and social media presence of their members, and providing marketing tools designed to help each member expand their individual business. Leverage promotes the presidents of member firms and extends media access for their members’ properties through a robust public relations outreach and digital platform.
  4. Stage It – studies prove that people respond with higher offers when they see properties that are perfectly staged. Most of us just don’t have a good enough imagination to picture how to beautifully furnish a luxury home. So, unless your real estate agent advises leaving your home as it is, consider hiring a company which will do all of the work for you. The right luxury agent will be able to recommend staging companies and may even offer to work with the stager on your behalf.
  5. Network – Referrals are vitally important when it comes to selling your home. So don’t list with someone who is new to the area or hasn’t worked hard to develop valuable connections. Word of mouth remains the best sales tool ever invented. So your broker’s associates multiply your pool of perspective buyers, which will result in a quick sale and a high price.

#RealEstate investing can be tricky—especially if you are in the market for #LuxuryProperty. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. Recently named the exclusive Lake Arrowhead member of Leverage Global Partners, we are perfectly positioned to help you take advantage of today’s luxury market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.

10 Tips for Buying Luxury Property

ServiceAlthough it’s difficult to quantify the definition of a luxury property, most buyers know one when they see it. The scale is grand. The location, ideal. The house, much more than a home. If you are looking to buy or sell a luxury home, you are in good company, as estate sales are hitting records across the country. For example, the number of California homes selling for $2 million or more reached an all-time high in 2013.

According to data prepared by Nationwide Real Estate Schools:“ the 11.6% price growth in California over the last year means that a house worth $925,000 last summer may be worth $1,032,300 today. (What’s more), the influx of international buyers is pushing up prices at the high end.”

When it comes to looking for a starter home or even a modest upgrade, the expertise and experience of your real estate agent is far less important than if you want to purchase a luxury home. The reasons for this are many:

Closeup, Time and Money. Gold Tone.

  • Time is money. Investing in luxury property is done mostly by people whose success is owed to hard work and wise use of time. While junior employees can afford the time to scour websites and pound the pavement in search of great bargains, successful entrepreneurs and C-suite executives understand that time is money. So they appreciate working with an expert who does the legwork for them—showing only the best possible options.
  • Connections are key. Luxury property is unlike that on a more modest level, in that networking is critical. The most luxurious properties come on the market only to be snatched up by the first discerning consumer. So anyone who is interested in buying or selling a luxury home will benefit from the experience of brokers and agents who are in the know.
  • Money talks. The real estate professional you choose for a relatively small real estate transaction is less critical than if you are dealing with a six-figure sale. Don’t leave your property search to someone who doesn’t intricately understand the market.

To help you on your quest, we have prepared 10 steps to help you buy luxury property. In next week’s blog, we will focus on 10 steps to help you prepare to sell your luxury home.

湖畔の秋5 Steps to Help You Buy Luxury Property

  1. Find the right agent. Although this is always the case, in luxury transactions, working with the perfect real estate professional will make the difference between a successful transaction and a frustrating process. The Prime Team is a Leverage Global Partner, uniquely aligned with the most prestigious independent real estate brokerage firms around the world. Leverage Global Partners offers its members the opportunity to better serve their clients’ relocation and real estate portfolio needs by establishing each member firm as a key player in the international real estate arena. Prime Properties is the only Leverage member in Lake Arrowhead.
  2. Don’t overlook the basics.The foundation of energy efficiency begins with the basics — sealing and insulation, an orientation for optimal efficiency, adequate ventilation, an HVAC system correctly sized for the house and Energy Star-rated appliances (or better)! The green issue looming on the horizon is water usage. Consider any feature that conserves water or collects water to be a plus.
  3. If necessary, procure financing in advance, if possible. Most brokers who specialize in luxury real estate will be able to assist you with this. As long as the terms you offer are attractive and you come in with a large down payment, you are in equal position with a cash buyer who is offering less than market value for the home, according to Iyna Bort Caruso of The Wall Street Journal.
  4. Do your due diligence. In many cases, since luxury homes are large, they feature amenities that may require specialized home inspectors. (If you work with an experienced real estate professional, he or she will be able to help you find experts of this kind.)
  5. Don’t rush the process. Although the market has improved, it may take awhile to find the perfect property. Trust the agent you are working with to find you the right home and to negotiate on your behalf to make sure you secure it.

#RealEstate investing can be tricky—especially if you are in the market for #LuxuryProperty. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. Recently named the exclusive Lake Arrowhead member of Leverage Global Partners, we are perfectly positioned to help you take advantage of today’s luxury market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.

Lake Arrowhead — Nature Calling

Nature CallingOften referred to as “The Jewel of Southern California,” Lake Arrowhead is the perfect vacation-destination for anyone who likes to hike or bike, swim or sail. In fact, Lake Arrowhead isn’t just for vacationeers who enjoy recreational activities. It’s a lovely place to call home. Whether you plan to visit for the day or live your entire life in the San Bernardino Mountains full time, there are plenty of healthy lifestyle-activities in and around the Lake Arrowhead Communities year-round. Here are a few:

The Lake Arrowhead communities extend from Arrowbear, Green Valley Lake, Sky Forest and Running Springs all the way to Crestline, Cedar Pines Park and Lake Gregory, with Lake Arrowhead, Cedar Glen, Twin Peaks and Rimforest in between. In each community, there are countless ways to enjoy the fresh air, pristine forests and natural wonders.

sailing

  1. Lake Arrowhead is a private lake; so visitors have very limited use of the lake. Nevertheless, you can tour the lake even if you’re just hanging out for the day by taking a ride on the Arrowhead Queen or booking a day trip to see the sites or enjoy water sports through the McKenzie Ski School.
    • Love lake life? Consider investing in vacation or full-time property in Lake Arrowhead Woods.
    • Cabins are more affordable than you probably think.
  1. Hiking Trails – There are several walking trails in the Lake Arrowhead area. For a map, click here for the Chamber of Commerce website Hiking Trails Map.
    • Forest visitors are required to display a National Forest Adventure Pass on the dashboard of their vehicle when it is parked any area of the San Bernardino National Forest for recreation purposes.
    • However, there are exceptions to this rule. For example, passes are not required at sites where a fee is already charged, at ranger stations or visitor centers, when forest-goers are traveling through the forest without stopping, or when they are parked at a residence or other private organization. Discounts are available for senior citizens or people with disabilities who have a Golden Age Passport.
    • Passes are available at the Lake Arrowhead Ranger Station (909) 337-2444, at the Lake Arrowhead Visitors Center in Rim Forest and in many local businesses.biking
  2. Mountain Biking – No matter your skill or fitness level, you will be able to find a bicycling trail in Lake Arrowhead. Trails are offered at several different elevations and lengths.
  3. Equestrian Trails – Lake Arrowhead is a beautiful place to see on horseback. Click here for info about equine adventures.

  4. Snow Skiing at Snow Valley in Running Springs – Whether you choose to buy a one-day pass or commit to spending a season on the slopes, you will appreciate the runs at Snow Valley. And even if you or your kids aren’t experienced snowboarders or skiers, you could head to Snow Drift to take advantage of inexpensive inner tubing. This is a great option for anyone who might be tempted to pull to the side of the highway and let their kids play in the snow. Instead, check out Snow Drift for safety and fun!
  5. Wildhaven Ranch – If you and your family like animals, you won’t want to miss Wildhaven Ranch. A local wildlife sanctuary and educational center, Wildhaven is open at 1 p.m. Wednesdays, Fridays and Saturdays by reservation only. A non-profit corporation, the ranch operates out of the San Bernardino Mountains Wildlife Society.

If you’re considering purchasing a second home anywhere, make sure you tour homes in Lake Arrowhead before making a final destination-decision. Wherever you want to buy property, real estate investing can be tricky—whether you are buying your first home, purchasing a vacation home, or upgrading from a starter. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. So don’t miss a prime opportunity to take advantage of today’s market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.

Porsche Timeline in Lake Arrowhead Village

Porsche TimelineLooking for something fun to do this weekend in Southern California? Here is a fun, low-cost idea. Head up the hill to #LakeArrowheadVillage for the annual Porsche Timeline.

Since the event is free, all you’ll have to come up with is gas and spending money to tour the village, where 70 vintage, tricked-out Porsches representing several exciting models and styles from the early 50’s to 2015 will be on display. The public is invited, with or without a Porsche. And if you drive a Porsche but don’t want to register it, you will still be able to enjoy free, priority-Porsche-only parking in the Village parking lot. And this year’s event is especially noteworthy because it ushers in the first weekend of Oktoberfest, where food and fun reign supreme.

The 2014 Lake Arrowhead Village Porsche Timeline is sponsored by Porsche Riverside Region Club of America.

The 2014 Lake Arrowhead Village Porsche Timeline is sponsored by Porsche Riverside Region Club of America.

Sponsored by the Riverside Our Region, which was founded in March 1968, the timeline event incorporates enthusiasts from the Riverside, San Bernardino and Imperial counties of Southern California, extending into the high desert north towards Las Vegas and south throughout the southern deserts, including Palm Springs. The Riverside Porsche region is the largest group within the PCA Zone 8 of Southern California, representing approximately 600 members. What that means for tourists in #LakeArrowheadVillage is that more Porsches will be parked this weekend than at virtually any other So Cal event. So the nice thing about the #LakeArrowhead event is that it gives permission to peek at Porsches…something most people do every time they see one in a lot or on the street.

Porsche owners will be able to take advantage of expert-information about vehicle services and discounts offered by regional Porsche dealers and independent service and parts vendors. Even Porsche members who are not yet a member of PCA, and Porsche lookie loos are invited to come on by and “kick some tires” and join the fun! Also, as usual in Lake Arrowhead, there are tons of outlet and specialty stores, restaurants and activities on Center Stage.

Once you’ve checked out the Porsche Timeline, you might decide to invest in a vacation or full-time home. But real estate investing can be tricky—whether you are buying your first home, purchasing a vacation home, or upgrading from a starter. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. So don’t miss a prime opportunity to take advantage of today’s market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.

Fall Fun at Lake Arrowhead Oktoberfest

Oktoberfest 1Let’s face it. Unless you are enrolled in a study-abroad program or are a wealthy jet-setter, you probably don’t have time or money to fly to Munich each fall to celebrate Oktoberfest. But that doesn’t mean you can’t enjoy the beer, bratwurst and associated festivities of a traditional Oktoberfest celebration. Just drive up to #LakeArrowhead to celebrate FOR FREE right here in the United States, where you will be able to party without the hassle and cost of a trip to Europe.

#LakeArrowheadVillage offers arguably the best, most authentic Oktoberfest in Southern California. This year’s event (Lake Arrowhead Oktoberfest 2014) kicks off on in a genuine Alpine Village, complete with authentic food and free entertainment, on Saturdays and Sundays from September 27 – October 25.

Oktoberfest 2Often referred to as the jewel of Southern California, Lake Arrowhead is the closest thing in the Inland Empire to Europe in regard to beauty and old world charm. This makes it the perfect place to celebrate the time-honored tradition of Oktoberfest! So don’t miss out on this year’s free events:

  • German Music—this year’s lineup is packed with great, authentic live bands
  • German Beer—more German and specialty beers on tap than any other Oktoberfest in the #InlandEmpire
  • Food—bratwurst, knockwurst, German potato salad, pretzels, hot dogs, sauerkraut, rotisserie and more are sold by vendors and Village merchants, alike
  • Fun & Games—stein-holding contests, sausage toss, chicken dance and dog costume competition…to name a few!
  • Oktoberfest Midway—enjoy shopping in #LakeArrowheadVillage at event booths as well as Village merchants
  • Click here for a complete list of Oktoberfest events.

One of the unique offerings offered over several weekends at #LakeArrowheadOktoberfest is Master of Ceremonies Pieter Meister. Event organizers say he is the most energetic and entertaining Meister in the business, having trained in the beer factories of Germany and raised on the streets of California. You will be amazed at his ability to combine Ein Prosit together with Sweet Caroline.

Once you’ve celebrated Oktoberfest in Lake Arrowhead, you might decide to invest in a vacation or full-time home. But real estate investing can be tricky—whether you are buying your first home, purchasing a vacation home, or upgrading from a starter. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. So don’t miss a prime opportunity to take advantage of today’s market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.

Prime Properties Lake Arrowhead Home Tour 2014

Home Tour Pic

Driving through #LakeArrowhead is a unique experience—instead of cookie-cutter spec homes crammed together, as in the valleys below, San Bernardino Mountain houses have been built in unique family neighborhoods with rich foliage and custom construction. Have you ever wished you could see the interior of some of these homes? Now is your chance!

If you buy VIP tickets, on Friday, September 19 you can take a tour of the VIP Gala at Canterbury Estates home with fine food, wine and music. Saturday tickets include a tour from 9 a.m. -5 p.m., and a boat shuttle to the lake home and a shuttle to a Cedar Ridge Estate home. Unfortunately, tickets for the Lake Arrowhead Home Tour run from $90-$100. And if you see anything you like, you won’t be able to purchase it because the homes on the chamber tour are not for sale. However, if you would like to enjoy a relaxing tour of up to six homes in just two hours for free, we have another option for you—and it isn’t relegated to a single weekend in the fall.

Prime Home Tour

Next tour scheduled for September 13, 2014

You Can View 6 Homes in Two Hours!

The Prime Home Tour is a quick and easy way to preview several homes in a couple of hours without any pressure or hassle, and it’s a great way to get an overview of the homes and features available in your price range.

Here’s how it works: On a special weekend, we conduct a tour of six homes. The tour runs between 11 a.m. and 1:15 .pm., and you can meet us at any home on tour. Feel free to drive by the homes before their scheduled tour times. But once the tour starts, don’t be late for the one(s) you want to preview. There will be lots of other buyers on the tour, and show times are exact.

Our Prime Home Tours Differ From Traditional Open Houses

Traditional open houses are sometimes uncomfortable for both buyers and sellers because you’ve often got a hovering agent watching your every move. Most importantly, they’re NOT very effective at selling homes either. In fact, according to industry statistics, less than 1% of homes are sold as a result of a traditional open house. That’s why we don’t do them.

Prime Home tourIn contrast, our well-organized and efficient Prime Home Tour is much more convenient and productive for both buyers and sellers. We have found that most buyers can determine within a very short time-frame whether or not they’re interested in a home they’ve previewed. If you see a home on the tour that you’re interested in, a second private showing can easily be scheduled for you (often later in the same day). Click here to register! 

Real estate investing can be tricky—whether you are buying your first home, purchasing a vacation home, or upgrading from a starter. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. So don’t miss a prime opportunity to take advantage of today’s market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.

How to Quickly Sell Your Home

sold houseFew things are as frustrating as listing your house for sale only to watch it sit on the real estate market for days, weeks, months, even years…without a bite. If you have decided to list your home, whether out of necessity or just because you would like to upgrade, your best case scenario is to sell the property fast. After all; time is money. And the harsh reality is that homes that sit for sale for long periods of time typically sell for much less than their short-run counterparts. So how can you make sure your house sells quickly and for top dollar?

Here are five time-tested tips for rapidly selling your home:

1. Set realistic expectations. Before you start counting chickens before they are hatched, do a little bit of research. You can check on websites like Zillow or Trulia to figure a rough estimate of value. But don’t put too much stock into what you find…particularly if your listing is in an area with lots of variety. Another thing you won’t be able to detect from public information is how long properties sit on the market before generating offers. And as the seller, you will likely be asked to absorb at least some of the closing costs. So don’t make the mistake of estimating too much potential profit. This could leave you disappointed and disillusioned even if your house nets a tidy sum.

2. Ask the right price. The enemy to a quick sale is to ask too much for your home. Of course, many buyers are afraid of leaving money on the table. But if your house is priced to sell and in tip-top shape, you could generate enough interest to start a bidding war. And even homes that are located in low demand areas pique interest when they are offered at bargain prices. One of the most important reasons to hire an experienced listing agent is because professionals have the ability to subjectively evaluate a home’s value. Most owners are unable to separate their own hopes, dreams and needs from the actual value of their property.

3. De-clutter, clean and fix it up. Nothing detracts from value so much as a dirty, unkempt, overcrowded house. So do whatever it takes to de-personalize your property. Remove family heirlooms and photographs so home to help buyers picture themselves in your home. It may be necessary to hire handymen, painters and housecleaners to get your property up to snuff. Consider doing so, as you will likely see a higher return on your investment.

4. Stage it. If you can swing it, hire a professional home staging crew. Studies reveal that staged homes sell faster and for more money than empty buildings or over-crowded properties. Although your home means a lot to you, it may not fit in with the expectations of the average buyer. So making it as attractive, de-cluttered and clean as possible will up your ability to quickly sell.

5. List with the right team. Homes are usually the highest-ticket item anyone sells or buys. So the importance of working with the right team cannot be overstated. The right realtor brings a lot to the table: education, experience, neighborhood knowledge, price guidance, information about market conditions, professional networking, negotiating prowess, paperwork processing, closing questions, confidentiality, and the ability to serve as a buffer between sellers and potential buyers. What’s more, some real estate agencies (such as the Prime Team) actually offer guaranteed sales and purchasing programs. So don’t go it alone.

Real estate investing can be tricky—whether you are buying your first home, purchasing a vacation home, or upgrading from a starter. If you are interested in buying or selling property in Lake Arrowhead, California or the surrounding area, don’t get caught in a Catch 22 — owning two homes or none at all. The Prime Team is the only group of real estate agents in the Lake Arrowhead area who stand by our services by offering a number of guaranteed sales and purchasing programs. So don’t miss a prime opportunity to take advantage of today’s market. We’ll answer all of your questions today, and you’re never under any obligation. Call 1-909-337-7653 and ask for a member of the Prime Team.